1930 days in which Gilad Shalit was held in captivity / Yom Kipur 2011
Yom Kipur is a Jewish ritual Day of Atonement.
SLICHA! (“sorry!” in Hebrew) separate to: Cha! (“laughing voice” in Hebrew). Being sorry on one hand, but doing nothing on the other. Τhe typography sits on a photograph of Aviva Shalit, Gilad’s mother. The poster was released a few weeks before Shalit was freed