Professional Experience

2007 – present / 

Graphics & Words studio, Tel Aviv

Founder, Creative manager, Designer

The studio specialises in building and understanding brands. We are constantly searching for a unique and creative solutions for a wide range of business and cultural clients.

2014 – 2016 / 

Blend-It Branding studio, Herzliya 

External consultant, Senior designer, Creative director

2006 – 2007, 2014 / 

Firma Brand House, Tel Aviv 

Graphic designer, Consultant, Leading creative director

2005 – 2006 / 

Kantor Design Studio, Tel Aviv 

Graphic designer and an executor of a variety of projects 


Tuition Experience

2014 – present / 

Shenkar, Academy of Art & Design, Ramat-Gan, 

Visual Communication Department

Lecturer

2017 – present /

Design and art curatorial studies program of Shankar, 

In collaboration with the School of Form Poznan, Poland

Lecturer

2012, 2014 – present / 

Tel-Aviv University, Architecture Department

Lecturer

2014 – 2016 / 

WIZO Haifa Academy of Design and Education, 

Visual Communication Department

Lecturer

2009 – 2012, 2018 / 

Minshar College of Art & Design, Tel Aviv, 

Visual Communication Department

Lecturer

2007 – 2008 / 

Bezalel Academy of Art and Design, Jerusalem, 

Architecture Department

Lecturer and program director


Journalism Experience

2011 – present / 

XNET.co.il – Design & lifestyle web magazine

Design journalist

2009 – 2010 / 

TimeOut Tel-Aviv, 

Design & fashion reporter 

2007 – 2009 / 

Ma’ariv Newspaper online edition

Design reporter

2007 / 

Signon Magazine, Ma’ariv Newspaper

Design & fashion reporter


Education

2013 / 

MA in Graphic Design – London College of Communication 

The University of the Arts London, United Kingdom – Graduated with distinction

2003 / 

Exchange Students Program – University of Westminster, London, United Kingdom

1999 – 2004 /  

B.Des in Visual Communication- Bezalel Academy of Art and Design, Jerusalem, Israel


Exhibitions

2018

06 / Optimal Optimism, “Pro Jerusalem” – Group exhibition, Jerusalem Design Week 2018

06 / Flag – Group exhibition, Jerusalem Design Week 2018

05 / 490 Branches – Group exhibition, Artist House, Tel Aviv

2015 

05 / Oops – Group exhibition, Hansen House, Jerusalem

04 / 40 Years of Ben-Gurion House – Group exhibition, Ben Gurion House, Tel Aviv

2014 

05 / Re-levant, Poster design exhibition – Group exhibition, Tel Aviv 

05 / The Two Pages Project – Group design collaboration, London

2013  

12 / Manipulation – Group exhibition, Jerusalem Design Week 2013

10 / Go Bump In The Night – Group exhibition, London, UK

2012

02 / Skin Revealed – Group exhibition, Minshar College Tel Aviv, Israel, Curator

01 / Street Print 2011 – Group exhibition, Tel Aviv, Israel 

2011 

01 / Street Print 2010 – Group exhibition, Tel Aviv, Israel

2006

05 / Design in Israel 05 – Group exhibition, Tel Aviv, Israel

2004 

09 / Recruit Ideology – Group exhibition, Comme il Faut House, Tel Aviv, Israel

2003 

06 / Documentary Photography – Group exhibition, London, United Kingdom


Lectures and Panels

2018

06 / The flag – A panel, Jerusalem Design Week 2018

04 / From dust to gold, Tel Aviv as a brand – Hanna House, Tel Aviv

03 / Undisciplined objects, The annual Design Design Conference, HIT

02 / The object is the message, Lecture, Benyamini House, Tel Aviv

2017

03 / I love ISIS, the way we built desirable brands – Lecture at Marmalada market design conference 

2016

07 / Contemporary Design in Iran, lecture, The Museum for Islamic Art, Jerusalem

05 / Back to the Future, Branding Through Time conference, hosting a panel at Shenkar, Academy of Art & Design, Israel

2012 

12 / Bad Design Conference, A panel, Jerusalem, Israel


Independent Publications and Articles

2018

06 / 35 designers, 35 flags, 70 years, Yuval Saar, prtfl.co.il, 17.06.18

06 / Vision of the End of Mandate: The Society that determined the design style of Jerusalem, Anat Cygielman, Xnet.co.il, 13.06.18

06 / How would the Jerusalem stone look like in a hundred years? 

Naama Riba, Galeria, Haatez, 10.06.18

05 / “Flag” – an exhibition of alternative flags for the State of Israel 

Avraham Kornfeld, Ototot magazine, 30.05.18 

05 / Designing a country, interview, Channel 1

01 / The most exciting design events of 2018, selected by leading designers, scholars, and experts, Anne Quito, Quartz magazine, 24.01.18

01 / Israeli designers really, really dislike their nation’s 70th independence anniversary logo, Anne Quito, Quartz magazine, 18.01.18

2017

05 / The Lego movie, a fantasy for everyone who played once, Kessler Dana, 04.05.17

04 / The power of the written word, Branding cities and countries blog, 23.04.17 

01 / Ombre is the bew Black, Calcalist magazine, Tami Wolman, 29.01.17 

2015

03 / 

Oded Ben Yehuda speaks about the Ooops exhibition, Avraham Kornfeld, Ototot magazine, 20.03.15 

Sorry, we found a problen, Sigal Namir, Design Zoom magazine, 02.03.15 

2013

07 / An illustration and a colomn, HIJECK Magazine

05 / The Interview with Oded Ben Yehuda, Avraham Kornfeld, Ototot magazine, 14.06.13 

2012 

05 / Tarimu (Picking up) – Israeli club culture: Retrospective 1990-2012, Book

2010 

06 / An illustration for Galeria, Haatez Newspaper